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Direct Hit! made a video for “Promised Land,” touring with PEARS

Direct Hit
photo by Jessica Kaminski

Milwaukee punks Direct Hit! released their latest album Wasted Mind earlier this year on Fat Wreck Chords, which is the kind of driving pop punk that the label’s always been known for (order yours). The band have since made a video for “Promised Land,” which premieres in this post. Here’s what singer Nick Woods told us about it:

When I started writing “Promised Land,” I pictured a cult on Adderall wandering through the desert, looking desperately, over generations, for something they’ll never find. It’s funny to me how stimulants do that – They give you the feeling of purpose, whether or not that purpose really exists. And I feel like that has some very real parallels to religion, or belief, just these things that make you feel like you’re going somewhere. The only difference is that parents don’t usually share drugs with their kids like they do the Bible, or whatever holy knowledge they pass down. In this song this song though, that wisdom comes in a pill, which when taken away creates the same kind of terror people feel when their reason for existing is erased. So I guess I’m asking in kind of a cartoonish way how different your drug of choice really is compared to your Church.


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Direct Hit! are also be touring the West Coast this month with their labelmates PEARS, whose new album Green Star is very good (as is their Everclear cover). All dates are listed below.

PEARS / Direct Hit! — 2016 Tour Dates
08/17/16 Mesa, AZ The Underground @ Nile Theater
08/18/16 Las Vegas, NV The Beauty Bar
08/19/16 Pomona, CA VLHS
08/20/16 San Diego, CA Soda Bar
08/21/16 San Francisco, CA The Hemlock
08/22/16 Sacramento, CA Press Club
08/23/16 Reno, NV Ground Zero
08/25/16 Portland, OR High Water Mark
08/26/16 Seattle, WA El Corazon
08/27/16 Vancouver, BC Canada Astoria

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