Hammerstein Ballroom upgraded & can now be booked by anyone (Odd Future played there, Tenacious D on sale)
photos by Julie Schabel
Odd Future @ Hammerstein Ballroom – 3/20/2012
As you may have noticed when Bowery Presents announced an Odd Future show at Hammerstein Ballroom, the big NYC venue is no longer exclusive to Live Nation. The room also received a technology uprade. Venues today reports…
One of New York’s iconic theaters is being retooled into a HD broadcast-capable concert facility, equipped to stream or broadcast any event live in beautiful 1080p.
The iconic Hammerstein Ballroom, built in 1906 and once a popular stop for vaudeville acts, is now home to a new revolution in performing arts — the complete integration of a state-of-the-art broadcast and recording studio. Since 1997, the Hammerstein has been the anchor of the Manhattan Center, a television and music studio used to record musical performances for television, special concert events and other programming.
In December, the Manhattan Center made two large changes to open the space up to new clients. First, they ended Live Nation’s exclusive booking contract for the facility, opening up the 3,500-capacity standing room concert hall to independent promoters and anyone interested in booking the building.
The Manhattan Center management team also completed the installation of TV1, a new fully HD recording studio that allows any content performed at the space to be streamed in HD, or digitally delivered for future distribution. The upgrades come on top of some physical improvements to the building including renovated dressing rooms and a new marquee.
A few more pictures from the Bowery-presented Odd Future show, below…