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iconic Kentile Floors sign coming down, hopefully moved

Kentile Floors sign this morning (photo via @benccollier)
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It is confirmed: The Kentile Floors sign in Brooklyn is coming down.

But the majestic 50-year-old icon will be saved, said City Councilman Brad Lander, who helped broker the deal. And it will be reinstalled nearby.

The owner of the warehouse building beneath the sign, Elyahu Cohen, has agreed to donate it to a neighborhood nonprofit group, the Gowanus Alliance, which will find a new home for it.

The sign has been the subject of a sudden preservation campaign since news of its possible demolition broke last week.

“Everyone would love to see the sign right where it is,” Mr. Lander said Thursday. “But given the structural conditions and the needs of the owner and his legal rights, we’re very grateful that he’s willing to bear the extra cost to preserve the letters and donate them.”

The sign, which marks a defunct flooring company and towers eight stories above the factories and scrapyards by the Gowanus Canal, has become an aesthetic totem in recent years: a symbol of Brooklyn’s industrial heritage and one of the most photographed pieces of architecture in the city. – [The New York Times]

Bummer: despite a “Save Our Sign” campaign, the iconic Kentile Floors sign is being taken down. The sign’s steel structure was rusting and crumbling and the buidling its on suffered damage from Hurricane Sandy. The owners of the building deemed efforts to preserve it would be too costly to be worth it. They are allowing it to be dismantled and moved, though that is proving to be tricky due to permits requiring the sign to come down a chute instead of being lowered by pulleys. But the Gowanus Alliance has hopes that they can “find a marvelous location for their eventual re-installation, where they can serve the public and be part of the future of Gowanus.”

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