Instagram partners with Eventbrite for in-app ticket purchasing
Instagram has come a long way from just being a place to share cellphone pics. Facebook purchased the social networking service in 2012, and since then they’ve added features like the Snapchat-inspired “stories” (which we’re big fans of) featuring different text styles and animated GIF “stickers,” and they’ve switched from a chronological timeline to an algorithmic timeline similar to that of their parent company’s news feed. In 2016, Instagram began testing eCommerce features for business accounts, allowing users to shop within the app. The newest iteration of that feature is a partnership with Eventbrite that will allow users to purchase concert and festival tickets through the Instagram app.
As Billboard reports:
Eventbrite is the first event ticketing company to integrate with the social media platform, enabling its event creators to add a “Get Tickets” button to the profile page of their Instagram business account. Fans who click the button will be shown a list of events and the integration makes it simple to purchase tickets without leaving the app. More than 80 percent of Instagram business profiles exist outside of the U.S. and the integration is available in all of the markets where Eventbrite operates including Australia, Brazil, Canada, Europe, and New Zealand.
The “Get Tickets” button will replace the tiny URL most organizers drop in their bio to push fans to the ticket checkout and is more streamlined and easy to use, automatically puling in a buyer’s name and email from their Instagram profile.
The Life is Beautiful festival is currently using the feature on their Instagram profile, where there’s a “Get Tickets” button above their feed.
In other Instagram news, the service recently teamed up with Spotify to allow users to share stickers of songs, albums, and playlists directly into stories.