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Iridium & other clubs Livestreaming shows

Iridium

An article in today’s Wall Street Journal:

This week, the Iridium will begin broadcasting three to four live performances a week through a partnership with Livestream.com, the Manhattan-based platform and network that facilitates the web streaming of live events–be it a jazz show, red-carpet arrivals or a space-shuttle launch.

Iridium owner Ron Sturm decided to tap into the Livestream network as a way to make sure that what happens at the Iridium doesn’t stay in the Iridium. “We are trying to grow beyond our four walls,” he said…

…Livestream also has a dedicated concert page that houses enough acts and venues to give it a festival feel: A viewer can hop among streaming or archived concerts from venues such as Birdland, Joe’s Pub, SOB’s and the Knitting Factory Brooklyn. “These venues are not Madison Square Garden–this is about finding a balance to help small venues with up-to-date technology, so it’s not a crazy investment on either side,” Mr. Haot said. “If we promote it and they promote it, we can increase the audience by 10 times.”

Nels Cline plays with the Les Paul Trio at Iridium tonight (7/11)

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