Jonny Greenwood not trying to change the industry
What’s motivating the band to distribute the album this way?
Just getting it out quickly. It was kind of an experiment as well; we were just doing it for ourselves and that was all. People are making a big thing about it being against the industry or trying to change things for people but it’s really not what motivated us to do it. It’s more about feeling like it was right for us and feeling bored of what we were doing before. [Jonny Greenwood talked to Gothamist]