Kendrick Lamar at Barclays Center
Kendrick Lamar at Barclays Center in July (more by P Squared)

Kendrick Lamar on new Rich the Kid song, is the Forbes Under 30 keynote speaker

Kendrick Lamar will be the keynote speaker at the fourth annual Forbes Under 30 Summit, Billboard reports.

It takes place at Boston’s City Hall Plaza from October 1-4, and Kendrick’s keynote is on 10/3 at 1 PM. The keynote includes a conversation with Forbes Senior Editor Media and Entertainment Zack O’Malley Greenburg, who said “Kendrick Lamar is the voice of the under-30 generation, and we can’t wait to hear more from him. Not only does he write and record groundbreaking songs, but he also embodies the same sort of spirit, drive and thoughtful passion of his peers across science, tech, the arts and beyond. Forbes is honored to host him in Boston.” More info here.

Kendrick also has a guest verse on Rich the Kid‘s new song “New Freezer,” and he’s reportedly set to direct the upcoming video for the song too. You can hear it below.

That follows his recent guest verse on Rapsody’s great new album, which came out last week.