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NY Times calls Clairo, Superorganism & Rex Orange County “The New Indie Pop”


In his new New York Times feature “The New Indie Pop: Off-Kilter, Handmade, Whimsical and Emotional,” Jon Caramanica writes:

It is a wild contrast to the central sound of indie rock from a decade ago — Arcade Fire, LCD Soundsystem and so on — which was anthemic and demanding, as swaggering as any doltish arena rock (insomuch as indie rock was, at all, rock, which it sometimes wasn’t). Back then, the music had a chip on its shoulder, but now the calculus has changed. The internet has given voice and lent strength to interiority, and also undermined seriousness. The result is a new sort of indie rock that is chipper, rinky-dink, self-consciously handmade with discount-store melodies and neon attitude. You hear it in Superorganism, as well as in the earnest cabaret soul of Rex Orange County, and also the bedroom confections of Clairo. Each reflects a movement toward pocket-size eccentricity and charm masking high-test pop perfectionism.

Clairo was also just named a “rising” artist by Pitchfork, who called her “the YouTube Star Turning Teenage Awkwardness Into Viral Gold.”

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