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NYC club Flash Factory taking over the old Shadow space this fall

rendering of Flash Factory’s interior
Flash Factory

The NYC venue that used to be the controversial nightclub Shadow was purchased a couple years ago by Provocateur owners Mike Satsky and Brian Gefter. Now, they’re set to open a new club, Flash Factory, in that space this fall. Located at 229 West 28th St between 7th & 8th Ave, the club is promising to be a “ticketed club for music people — not a VIP room” with “live bands, experimental electronic DJs, and live electronic acts who are passionate and true to their craft above all.” Here’s more, via press release:

The 10,000 square foot location in Chelsea Manhattan previously housed an under-the-radar party for over seventeen years. It’s a remnant of a lost era, the type of single-story concert space that simply no longer exists in the city. The space took years to find, and a further two and half years to gut and renovate. Working with the architectural remains of congregational spaces salvaged from New York City, Flash Factory is minimal yet warm, a timeless environ designed as a communal musical experience and sanctuary.

“Flash Factory is a creative music venue,” says owner Michael Satsky. “We built a destination for artists whose priority is keeping it real. Whether you are a techno, rock, punk, or alternative hip hop fan, it’s our mission to produce an environment where everything, but most of all the music, feels right.”

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