Reading Rainbow changed their name to Bleeding Rainbow, touring with Crocodiles after NYC show (dates)

By Bill Pearis

At the end of 2011 Philadelphia’s Reading Rainbow (who had recently expanded from duo to trio) changed their to Bleeding Rainbow, something I only realized when I saw them open for Cloud Nothings at the Studio at Webster Hall this last Thursday. (And I only caught the last song.) If you’re wondering why they did this, they have an answer (via their Tumblr):

READING RAINBOW = BLEEDING RAINBOW
REASONS WE CHANGED OUR NAME FROM READING RAINBOW TO BLEEDING RAINBOW:

– We like the name Bleeding Rainbow better.

– It is trippy as shit.

– We didn’t want to get a cease and desist letter from PBS.

– We were sick of being named after a children’s t.v. show.

– We were sick of people fixating on it and making dumb jokes/comments about it. (even though it was our own damn fault.)

– Carrie Brownstein didn’t like the name Reading Rainbow.

So there you go.

Bleeding Rainbow are gearing up to hit the road with Crocodiles, a tour that doesn’t appear to be stopping in NYC. (Or Philadelphia for that matter.) They will however be playing Knitting Factory on Saturday, February 11, opening for Nashville’s The Black Belles and Bleached. All upcoming Bleeding Rainbow tour dates are at the bottom of this post.

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Bleeding Rainbow – 2012 Tour Dates
Feb 12 Knitting Factory Brooklyn, NY *
Feb 21 Brighton Music Hall Boston, MA $
Feb 22 Casa Del Popolo Montreal, Canada $
Feb 23 Lee’s Palace Toronto, Canada$
Feb 24 The Pike Room Pontiac, MI $
Feb 25 Schubas Chicago, IL $
Feb 26 The Frequency Madison, WI $
Feb 28 7th Street Entry Minneapolis, MN $
Feb 29 Aquarium Fargo, ND $
Mar 01 Slowdown Omaha, NE $
Mar 02 Larimer Lounge Denver, CO $
Mar 03 Urban Lounge Salt Lake City, UT $
Mar 06 The Sunset Seattle, WA $
Mar 07 Doug Fir Lounge Portland, OR $
Mar 09 Rickshaw Stop San Francisco, CA $
Mar 10 Echoplex Los Angeles, CA $
Mar 11 Casbah San Diego, CA $
Mar 18 Dallas Texas City, TX $
* w/ The Black Belles
$ w/ Crocodiles