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Rich Brian shares “Kids” from upcoming LP, playing 88rising fest in August

Rich Brian
(photo by Peter Hoang)

Indonesian rapper Rich Brian is set to release his upcoming sophomore LP, The Sailor, on July 26 via 88rising. The album has spawned two singles so far, which have both showcased Brian moving in a far more ambitious, bolder direction than anything he’s done previously. On his previous album, Amen, Brian was known to use a monotone, deep-voiced flow that, admittedly, would become tiresome after a few songs, but the grandiose lead single off this new album, “Yellow,” involved Brian trying out completely new flows and vocal inflections that made him nearly unrecognizable to some fans.

Today, Brian released the music video for the album’s second single, “Kids,” which features him capitalizing on his success as one of the few Asian rappers to break into the mainstream. The video was filmed in his hometown of Jakarta, Indonesia, and the song’s lyrics heavily focus on his identity and career beginnings, a theme common in some of his past songs, but this time over a much dirtier, ’90s-inspired boom-bap instrumental. The video also gives insight into the increasing popularity Brian has gotten in his home country (so much so that he recently met the president of Indonesia). These two singles, like the entirety of his debut LP, were produced by Brian himself, and proves that he’s a talent behind the boards as well. You can watch the videos for both singles, and view The Sailor‘s artwork and tracklist, below.

Rich Brian, along with fellow 88rising labelmates Joji, Higher Brothers, NIKI, and August 08, will be appearing at the label’s second-annual Head In The Clouds Festival, which goes down at Los Angeles’ State Historic Park on August 17. The festival will also feature many other acts including Dumbfoundead, Jackson Wang, Manila Killa, Y2K, and lots more. Tickets are still on sale, more info is at 88rising’s website and the full lineup is below.

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Rich Brian

Rich Brian – The Sailor tracklist
The Sailor
Rapapapa (feat. RZA)
Yellow (feat. Bekon)
Kids
Drive Safe
Confetti
Vacant
No Worries
100 Degrees
Slow Down Turbo
Curious
Where Does the Time Go (feat. Joji)

HEAD IN THE CLOUDS FESTIVAL 2019 LINEUP
JOJI
RICH BRIAN
iKON
JACKSON WANG
HIGHER BROTHERS
NIKI
DPR LIVE
AUGUST 08
K?D
MANILA KILLA
DUMBFOUNDEAD
Y2K
JOSH PAN
PARK HYE JIN
QRION
DEB NEVER

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