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In a phone interview last week, Bridwell said the more-holistic-than-thou response didn’t surprise him. He was wary from the start about the Wal-Mart deal, which at first was for a Web site (which no longer seems to be functioning) and later called for a TV commercial for the store.

“I called my family, talked to my girlfriend about it, talked to the guys in the band and decided it’s no big deal,” he said. “We tested it with that Web site thing that I figured nobody would really even see. But in the Internet age, you can’t do anything without someone catching wind of it.”

“Some fans, they don’t even give a crap. They’re like, ‘Whatever, bands got to get paid.’ But at the same time, I was reluctant to do it in the back of my mind, and some fans reminded me there is a reason to feel that way about it,” Bridwell said. “So once I saw our fans were let down by it, I nixed the TV commercial, and said, ‘You know what, this isn’t for me. Keep your money.’” [InForum] (thx Chris)

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