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watch The Pop Group’s “Mad Truth” video which was directed by Asia Argento

by Bill Pearis

The Pop Group

As mentioned, post-punk progenitors The Pop Group will release Citizen Zombie later this month (2/24), which finds Mark Stewart and the rest of the band in proper pissed-off, funky form. It’s a very welcome return. The band has just released a video for single, “Mad Truth,” which was helmed by actress, director and Italian horror descendant Asia Argento. Here’s what she says about working on the video:

Collaborating with The Pop Group is a dream come true. The track blew my mind: all the set-ups and symbols in the video are inspired on a subconscious level by the music and the lyrics. I imagined a world ruled by the colourful souls of eternal children, expressing their crazy love through art, a spiritual warfare against a world populated by the living dead. The kids that appear in the video have worked also in the last movie I directed, including my daughter Anna-Lou. Between us there is a deep bond of trust and freedom.

The same freedom I was given by the band when they chose me to direct their first single in 35 years. I am deeply grateful to have my vision entwined with MAD TRUTH for eternity.

Watch the video below.

The Pop Group will play NYC twice next month when their tour hits Rough Trade on March 16 and Bowery Ballroom on March 17. Tickets for both shows are still available.

Check It Out

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