watch The Pop Group’s “Mad Truth” video which was directed by Asia Argento
by Bill Pearis
As mentioned, post-punk progenitors The Pop Group will release Citizen Zombie later this month (2/24), which finds Mark Stewart and the rest of the band in proper pissed-off, funky form. It’s a very welcome return. The band has just released a video for single, “Mad Truth,” which was helmed by actress, director and Italian horror descendant Asia Argento. Here’s what she says about working on the video:
Collaborating with The Pop Group is a dream come true. The track blew my mind: all the set-ups and symbols in the video are inspired on a subconscious level by the music and the lyrics. I imagined a world ruled by the colourful souls of eternal children, expressing their crazy love through art, a spiritual warfare against a world populated by the living dead. The kids that appear in the video have worked also in the last movie I directed, including my daughter Anna-Lou. Between us there is a deep bond of trust and freedom.
The same freedom I was given by the band when they chose me to direct their first single in 35 years. I am deeply grateful to have my vision entwined with MAD TRUTH for eternity.
Watch the video below.