Apple's big keynote event at their Cupertino, CA HQ happened today (3/25) and among the main announcements was the official unveiling of their long-in-the-works streaming service, dubbed Apple TV+, which will debut this fall. A parade of celebrities are attached to make shows for it, including Steven Spielberg (who is bringing back his '80s-era Amazing Stories anthology for it), Reese Witherspoon, Steve Carell and Jennifer Aniston (who have a series about a TV morning show), JJ Abrams (who has a couple shows in the works), Jason Momoa and Alfre Woodard (who star in new sci-fi drama, See), Kumail Nanjiani (who's producing new sitcom Little America), Big Bird (Sesame Street Workshop is making a show) and more. You can watch a teaser video, featuring Steven Spielberg, JJ Abrams, Ron Howard, M. Night Shyamalan, Sofia Coppola, Reese Witherspoon, Jennifer Aniston, Damien Chazelle, Octavia Spencer, and Hailee Steinfeld, below.

The Apple TV+ app will be commercial free and available on-demand and offline, via Apple TV's new IOS app, as well as Roku, Fire TV, smart TVs and other places you may already stream stuff. How much it will cost a month has yet to be announced. They also just announced Apple Channels which, like you can do via Amazon Prime Video and Hulu, will allow you to subscribe to programming from HBO, Showtime and other networks.

Also at this keynote, CEO Tim Cook announced a new Apple credit card, improvements to Apple Pay (hinting you'll be able to use it with NYC mass transit sooner than later), a new subscription news service, Apple News+, an expansion into gaming with Apple Arcade, and more.

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