To quote Gothamist:

Following the Arcade Fire's win at the Grammys, it seemed like half the nation was asking: Who Is Arcade Fire? What started off as a post on BrooklynVegan, grew into its own Tumblr account, and by last night the band themselves caught wind of the meme. At the Brit Awards--while accepting one of their awards (they took home trophies for Best International Album and Best International Group)--Win Butler said, "We're called Arcade Fire--check it out on Google."

Full Brit winner list (Bieber and Mumford & Sons included) and some videos below...


Best British Male: Plan B
Best British Female: Laura Marling
Best British Single: Tinie Tempah - 'Pass Out'
Best British Breakthrough Act: Tinie Tempah
Best British Group: Take That
Best International Album: Arcade Fire - The Suburbs
Best International Male: Cee Lo Green
Best International Female: Rihanna
Best International Group: Arcade Fire
Best International Breakthrough Act: Justin Bieber
Mastercard Best British Album: Mumford and Sons: Sigh No More