Arcade Fire licenses 'Wake Up' to Superbowl for charity

Arcade Fire, Partners in Health, the NFL, Merge Records and Bank Robber Music have collectively agreed upon a unique 100% for charity Superbowl licensing of “Wake Up” from the band’s 2004 album Funeral. All proceeds from the song’s airing on the live Superbowl broadcast and subsequent airings on the NFL Network will go directly to Partners In Health’s Stand With Haiti relief efforts.”