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One of life's little pleasures may soon be a thing of the past. Sealed Air Corp, the New Jersey company who invented Bubble Wrap and have been making it since 1960, just unveiled the new version of their product...that doesn't pop. As the Wall St. Journal reports, the product, called iBubble Wrap, comes flat and is inflated by the shipper with a custom-made pump. Somewhat like what Amazon currently uses, it inflates in columns, not poppable clusters.

Sealed Air Corp says they'll continue to make the old kind, but it currently not very pop-ular, only making up 03% of the company's sales.

If you've ever wondered how Bubble Wrap is made, you can watch a video (and a video of DZ's single of the same name), below...

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