Eventbrite to phase out Ticketfly with new ticketing platform
Eventbrite bought Ticketfly from Pandora last year, and now they have plans to phase the service out as they introduce a new platform, Eventbrite Music. In a press release, Eventbrite calls Eventbrite Music a "new solution created specifically for independent music venues, promoters, and festivals to power their ticketing, streamline their business operations, and distribute their tickets to a massive audience."
The new platform is set to include innovations like in-app ticket purchases through Instagram, which Eventbrite announced earlier this year, as well as similar features in Facebook and Bandsintown. Eventbrite also promises tools for venues, promoters, and festivals, like "enhanced marketing and distribution capabilities."
Eventbrite music division president (and Ticketfly co-founder) Andrew Dreskin told Billboard that Ticketfly clients will be migrated to the new platform "in a very orderly and thoughtful fashion."
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“Ticketfly took advantage of the social revolution. It was the first fully integrated platform to power all the technology for a venue or event promoter: website, email, social marketing, ticketing, analytics,” says Dreskin. “Now when I think about Eventbrite Music, I think of this as ticketing 3.0.”
According to Dreskin, Eventbrite have been working on this new solution for more than a year. Plans for Eventbrite Music were already in motion when Ticketfly suffered a hack in May that the company described as a "cyber incident." Many clients were temporarily moved to the Eventbrite platform with some choosing to remain after the incident.
A one platform strategy “was our plan all along,” says Dreskin. “Where companies fall down is when they have a hodgepodge of 12 platforms and when they build an interesting feature on one of them, but the other 11 don’t get it. That’s not in our DNA. We always knew that we would take the finer points of Ticketfly and build them into Eventbrite.”