The new TV series adaptation of Nick Hornby’s book High Fidelity, staring Zoë Kravitz, premieres on Hulu this Friday (2/14, Valentine's Day). The series shifts locations to Brooklyn (unlike the 2000 film, set in Chicago, or the book, set in London) and has been getting good early reviews. To promote the series, there are three-day "takeovers" happening February 13-15 at record stores in NYC, Los Angeles, Atlanta, Chicago, Denver, San Francisco and Seattle. The NYC takeover happens at Rough Trade.

The takeovers will feature branded merchandise, "interactive experiences," and other nods to the High Fidelity series, and Hulu will donate 50% of all gross sales made in stores over the course of the three-day takeover period to nonprofit Little Kids Rock, which benefits music education for K-12 schools. "I was lucky enough to have grown up with the privilege of having access to instruments, music teachers and great records, but I know for many that is not the case," said Kravitz in a statement.

Aside from Kravitz, High Fidelity also stars Da’Vine Joy Randolph, David H. Holmes, Jake Lacy, and Kingsley Ben-Adir, and directors include Natasha Lyonne and former Lemonheads bassist Jesse Peretz. Watch the official trailer, and check out the list of participating takeover stores, below.

HIGH FIDELITY RECORD STORE TAKEOVERS:

NYC: Rough Trade
64 N 9th St, Brooklyn, NY 11249

Los Angeles: Amoeba
6400 Sunset Blvd, Los Angeles, CA 90028

Denver: Angelo’s CDs & More
1959 S Broadway Denver, CO 80210

Atlanta: Criminal Records
1154 Euclid Ave NE A, Atlanta, GA 30307

Chicago: Reckless Records
1379 N Milwaukee Avenue, Chicago, IL 60622

San Francisco: Amoeba Records
1855 Haight St, San Francisco, CA 94117

Seattle: Sonic Boom
2209 NW Market St, Seattle, WA 98107