The Internet Movie Database, or IMDb as most know it, has just launched its own free, ad-based streaming service called Freedive. It's in conjunction with Amazon (who bought IMDb in 1998) and their Prime Video service and is available on laptops/computers, mobile devices and on flat screens via Amazon's Fire TV devices. Freedive's movie selection includes titles like True Romance, Memento, Drive, Donnie Brasco, Run Lola Run, Adaptation, and more; their TV selection include Fringe, The Bachelor, Heroes and more.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch,” said IMDb CEO/founder Col Needham in a press release. “With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free. We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb’s leading mobile apps.” Learn more about Freedive at IMDb.

Amazon's Prime Video began offering X Ray, which lets you know what actors (and even what song is playing) in the scene of the movie or TV series you're watching when you hit pause, and which is powered by IMDb's deep database.

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