TV on the Radio advertising Heineken in Aug (more by Ryan Muir)

"MADISON AVENUE claims that the annual Advertising Week in New York is like New York Fashion Week for smart people. The fashionable set counters that Advertising Week is like Fashion Week for ugly people.

As the eighth annual Advertising Week starts, it seems the organizers are smart in at least one way: They have significantly beefed up the agenda for the event -- which begins on Monday and continues through Friday -- with a lineup of compelling subjects and marquee-name speakers." [NY Times]

Music fans claim that both Fashion Week and Advertising Week are more importantly about the parties, and figuring out how to get into them. Drake, B.o.B., Natasha Bedingfield and Far East Movement play the "MySpace AMP'd Up Opening Concert" for Advertising week tonight (10/3). Tuesday is the "SAY Media Battle of the Ad Bands" at Highline Ballroom (where bands compete for the chance to sell out) (or something like that). TV on the Radio play Microsoft Live! at Terminal 5 on Wednesday.

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