LCD Soundsystem, after unveiling the (underwhelming to some) artwork for their upcoming fourth album American Dream, have taken the record on the road (literally). The band is currently promoting the album outside Chicago's Lollapalooza today via a specially branded ice cream truck (shades of The KLF?), which is blasting previews of music from the new record, albeit in ice cream jingle form. James Murphy is not manning the truck, but the treats are free.

View pictures of the truck below, and you can follow the truck's Twitter to keep up on its whereabouts.