Lionel Richie appears in the new TD Ameritrade commercial that aired during Super Bowl LII. The premise is that with 24-5 trading, you can trade after the market closes. One man prompts and Lionel and says "so all..." and Lionel sighs and replies "evening long." Then the other man tries, "yes, but also all..." -- "night, in its entirety," Lionel replies.

You get the idea. Watch the ad below...