As you may know, outlaw country and pot icon Willie Nelson has had his own marijuana company, Willie's Reserve, since 2015. He recently revealed to High Times that this year he'll be releasing a new strain chosen and named by his collaborator and tourmate Margo Price. Elizabeth Hogan, lead brand developer for Willie’s Reserve, told High Times: "It’s a natural extension of Margo’s love of Willie and weed, and our love of Margo’s music and outlaw attitude. This started where a lot of collaborations do – as an idea backstage, around a joint. She’s been a regular at Willie’s festivals since before the Willie’s Reserve brand launched, with us first meeting her in March of 2016 at the Luck Reunion in Texas. Margo has been so enthusiastic, curious and outspoken about cannabis legalization, eventually it just made sense to make it happen."
Margo herself added: "It’s been a long time in the making. At the Luck Reunion, my manager came up to me and said that [Willie’s Reserve] was inviting a few people to test some of their weed, and there was the chance that they may offer someone the opportunity to name their own strain. I immediately wanted to do it, but a huge tornado came through on the day we were originally supposed to go, so it kind of fell through. So I just kept writing them afterwards, asking about the naming offer; it was like, ‘Guys, some [musicians] want to sell clothes on the Home Shopping Network, but I want to sell weed.’ I just wanted to do it legally this time."
Margo also adds: "It’s an indica, which is great for my insomnia, as well as back pain. I hope that it’s just the first of a venture that will lead to my being more involved in weed [retail]. I have found that a little taste from a weed gummy will put me right to sleep. It’s so much better for me than taking melatonin, and I hate taking NyQuil or Tylenol PM. We don’t know what those are really doing to us, but if I can take a tiny piece of weed that tastes like a strawberry gummy bear and go to sleep, count me in."
Margo is playing Willie's 4th of July Picnic in Austin, and she's on some of his upcoming "Outlaw Music Festival" tour dates and this year's Farm Aid, which happens September 22 in Hartford, CT. As always, Neil Young (who co-founded Farm Aid with Willie Nelson and John Mellencamp) is on the bill, and speaking of, Margo just covered Neil Young's "Rockin' in the Free World" in Nashville on Thursday (6/28) as a guest during Lilly Hiatt's show at the Basement East. Margo, who used to drum in Lilly's band, drummed on the Neil cover as well as on Lilly's own "3 Days." You can watch videos of both below.
Margo Price will also be in NYC for a free Lincoln Center Out of Doors show on August 12 with Lukas Nelson (Willie's son) and Lukas' band Promise of the Real (who are often Neil Young's backing band). She also plays an Upstate NY show with Sturgill Simpson; Camden, NJ's XPoNential Music Festival; and more.