more SpinMedia sites sold (RIP SpinMedia)
As promised by the NY Post, more SpinMedia site sales have been quickly announced. A company called CPXi, which is a apparently a great place to work, has scooped up SpinMedia's remaining celebrity sites:
In an effort to expand audience engagement and content offerings, the deal fuels the deployment of a new solution set focused on expanding CPXi's digital customization for brands, publishers and influencers. The acquisition, on the heels of the successful creation of several owned and operated properties including PressRoomVIP.com and WarpedSpeed.com, adds sites like Celebuzz, The Frisky and The Superficial to the company's portfolio of properties.
"It is important to keep our eye toward the future of content curation and creation," says David Zapletal, EVP of Media Buying and Optimization at CPXi. "Expanding our operational efficiencies to a larger audience through the use of our proprietary Newsdesk platform, we will deliver more targeted content at a greater pace allowing for faster consumption yielding more monetization opportunities for influencers and brands."
"SpinMedia sites provide a great opportunity for us to leverage our existing site footprint and expand into the entertainment publishing space, connecting more deeply with brands by allowing them opportunities to uniquely target customers," added Mike Seiman, CEO, CPXi.
This follows the more high profile sale of SPIN, VIBE, Stereogum & Death and Taxes to Billboard/Hollywood Reporter which followed the sale of PureVolume and Idolator (which was originally a different format music site owned by Gawker which means it might now be owned by Univision if Gawker didn't give up on music long ago and sell it to BuzzMedia) to a new company called Hive Media.
It's unclear what the status of the websites Sounds Like Nashville, Celebslam and Go Fug Yourself are. Each of those appear to be owned or recently owned by Spinmedia (or maybe not), but I think it's safe to say goodbye to (BrooklynVegan's ex-ad seller and sometimes partner) SpinMedia fka BuzzMedia.