Moviepass walks back price increase but will limit users to 3 movies a month
Moviepass, the once too-good-to-be-true service that let you see a movie a day for $9.95 a month, is making more changes in attempts to stop hemorrhaging money. Today they announced, via Wall Street Journal, that they would be limiting users to three movies per month as part of the plan. On the plus side, they're walking back the monthly price increase they announced last week, keeping it at $9.95. (They were going to raise it to $14.95 a month.) Moviepass CEO Mitch Lowe says the three-movie limit will not affect most users. "They will not be affected at all by this program, and even better, they’ll stop hearing MoviePass is going out of business." Lowe also says users who reach their quota will have the option to buy tickets for movies at a discounted price. The new terms take affect August 15.
Remaining to be seen: whether the new plan will walk back the blackouts of new movies like Mission Impossible: Fallout and Christopher Robin, as well as blacking out popular screening times for others. Meanwhile, theater chains like AMC are introducing their own subscription plans.