rendering of Flash Factory's interior
Flash Factory

The NYC venue that used to be the controversial nightclub Shadow was purchased a couple years ago by Provocateur owners Mike Satsky and Brian Gefter. Now, they're set to open a new club, Flash Factory, in that space this fall. Located at 229 West 28th St between 7th & 8th Ave, the club is promising to be a "ticketed club for music people -- not a VIP room" with "live bands, experimental electronic DJs, and live electronic acts who are passionate and true to their craft above all." Here's more, via press release:

The 10,000 square foot location in Chelsea Manhattan previously housed an under-the-radar party for over seventeen years. It's a remnant of a lost era, the type of single-story concert space that simply no longer exists in the city. The space took years to find, and a further two and half years to gut and renovate. Working with the architectural remains of congregational spaces salvaged from New York City, Flash Factory is minimal yet warm, a timeless environ designed as a communal musical experience and sanctuary.

"Flash Factory is a creative music venue," says owner Michael Satsky. "We built a destination for artists whose priority is keeping it real. Whether you are a techno, rock, punk, or alternative hip hop fan, it's our mission to produce an environment where everything, but most of all the music, feels right."


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