photos by Jessica Amaya

"Veronica Falls was worth the wait and sauna-like conditions at Cake Shop. PopFest Day 1 ended very strong." - Tim

Veronica Falls @ Cake Shop on 5/20
Veronica Falls

"{Then there's Veronica Falls play the 5/20 show at Cake Shop. Maybe you saw them this past weekend when they played Glasslands on Saturday and Bruar Falls on Sunday. Their Glasslands performance was great, and they were surprisingly rockin', given the gentle nature of some of their recordings. Singer/guitarist James Hoare is a student of the David Gedge school of manic strumming, especially on their "Found Love in a Graveyard" single that becomes almost like an extended VU jam onstage." [Bill Pearis]

The 2010 edition of NYC PopFest concludes today, Sunday (5/23), at Littlefield in Brooklyn. It all started Thursday night, May 20th, at Cake Shop in Manhattan. A bunch of pictures and videos from that show, below....

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Sweater Girls

Sweater Girls

Sweater Girls

Sweater Girls

Elephant Parade

Elephant Parade

Elephant Parade

Elephant Parade

Elephant Parade

Dream Diary

Dream Diary

Dream Diary

Dream Diary

Leaving Mornington Crescent

Leaving Mornington Crescent

Leaving Mornington Crescent

Leaving Mornington Crescent

Horowitz

Horowitz

Horowitz

Horowitz

Horowitz

Veronica Falls

Veronica Falls

Veronica Falls

Veronica Falls

Veronica Falls 2

Veronica Falls 3

Leaving Mornington Crescent

Leaving Mornington Crescent 2

Sweater Girls

Sweater Girls 2

Horowitz

Horowtiz 2

Elephant Parade 1

Elephant Parade 2

Elephant Parade 3

Dream Diary