Michael Showalter with fans @ SXSW (CRED) & (CRED)
Michael Showalter & fanMichael Showalter & fan

"'It's often hard to find the young subscriber,' said Ken Sheldon, circulation director, New York. 'They're not on direct-mail lists. Subscription agents don't really contact them all that much. To reach out to them, we don't have a lot of venues and this was one way that we could try.'" [Ad Age] (thx Sam)

Each $20 ticket for Of Montreal Karaoke night comes with a free one-year subscription to New York magazine. Flosstradamus DJ's the event. Michael Showalter is the host.