The Twist"The main casualties of the fire were memorabilia and merchandise to be sold in the PIR retail store on the ground floor of the building where Chubby Checker recorded "The Twist," when it housed the Cameo Parkway record label. That was before Gamble, Huff, and Bell bought the building in 1970. The building suffered structural and water damage, and about 40 gold records were harmed, as were irreplaceable photos, said Gamble's nephew Chuck Gamble, PIR's executive vice president, who estimated the damage "in the millions."" [Philadelphia Inquirer]