UPDATE: Flavor Flav says he was not in on this “hoax”

Well, this is weird. After Public Enemy‘s Chuck D and Flavor Flav had a very messy public breakup, the duo now say it was an elaborate April Fool’s prank done to promote a new song they have out today, April Fool’s Day. The song is by Enemy Radio, “the DJ+MC auxiliary unit of Public Enemy made up of Chuck D, DJ Lord, Jahi and the S1Ws,” and it features Public Enemy (both Chuck D and Flavor Flav) as guests. The song is called “Food As A Machine Gun” and it’s off Enemy Radio’s debut album Loud Is Not Enough, which is also out today.

Chuck D explains:

The HOAX was a hoax for a reason….

I was tired of bulsht.

Tired of Hip Hop always getting a bad look as its only narrative while the good news never made the news.

And SOC MED (aka social media transformation of ‘The Masses into Them Asses’ with sucking gadgets and by inhaling digital gasses) had me SMDH coming into 2020.

Thus came the HOAX. A wake-up call.

I had watched Orson Welles’ ‘War Of The Worlds’ from 1938 when he pulled the wool over the public’s eyes as they put 100% belief in the technology of radio. Most people followed like a Pavlovic dog just like they do now.

Flav doesn’t do benefits and stays away from political events – we been cool and always agreed about that. Enemy Radio was built for that reason, to be a DJ+MC auxiliary unit of Public Enemy, a no-slack homage tossback to DJ+MC roots. It is DJ Lord, myself and Jahi with the S1Ws.

Hearing the confused mush of political talk while under the bowels of Trumpotus made me use a presidential stage as my platform. Out of this storm came a plan between Flav and me to remind people that what’s important should have as much, if not more, value than just what’s popular. Thus came the HOAX, our ‘War Of The Worlds.’ Believe half of what you hear and NONE of what you see.

So it’s April 1, 2020 and as we hoard food and empty store shelves, Chuck D and Flavor Flav hijack it as April ‘FlavChuck’ Day to end the HOAX with Enemy Radio’s new song, ‘FOOD AS A MACHINE GUN.’ ‘Don’t Believe The Hype’ 2020 style. That’s right, this is Enemy Radio featuring Public Enemy, with more around the corner: Enemy Radio’s debut album, ‘LOUD IS NOT ENOUGH,’ is here. ‘FOOD AS A MACHINE GUN’ is the first taste, an attack on the food industrial machine that opens minds to the direct need, dependency and necessity – yet killer – of our current lives, taking inspiration from Kristin Lawless and her book, ‘Formerly Known As Food.’

Does it take doing crazy sht or catastrophe to wake people up? Obviously so, even when paying attention is the cheapest price to pay. So if you got that in your wallet, Enemy Radio is serving up ‘FOOD AS A MACHINE GUN.’

Chuck D

Well there you have it. Listen to the new song and the whole album below.

UPDATE: Flavor Flav says he was not in on this “hoax”