Canadian rapper Jon James McMurray, who performed simply as Jon James, fell to his death from the wing of an airplane while performing a stunt for the music video for his Riff Raff collaboration "The Man." CTV News Vancouver reports:

A 34-year-old rapper who fell to his death in British Columbia while performing a stunt that involved rapping while walking on the wing of a plane was a "beacon of light to follow your dreams," his management team says.

Jon James McMurray died Saturday filming a project he had been working on for months, a statement from the team said. He trained "intensively" for the stunt, it said.

"However, as Jon got further out onto the wing of the plane, it caused the small Cessna to go into a downward spiral that the pilot couldn't correct," the statement said.

"Jon held onto the wing until it was too late, and by the time he let go, he didn't have time to pull his chute. He impacted and died instantly."

The team said the plane and the pilot later landed safely.

The article later adds that Jon's friend (and professional skier) Rory Wayne Bushfield said, "He planned for everything. It should have been straightforward. It's one of those things. We're not really sure what happened."

A GoFundMe has been launched "to help his people get his stuff out there to the world in the right way." Rest in peace, Jon.

You can listen to the song Jon had been shooting the video for, below: