Reverb.com suspend sales of new Fulltone products, donating used sales to racial justice
Following in the footsteps of Guitar Center, the major online music gear shop Reverb.com (which was acquired by Etsy for $275 million last year) has vowed to suspend the sale of new Fulltone products, following Fulltone founder Mike Fuller's comments criticizing the nationwide protests against police brutality.
"Beginning July 1, 2020, we will suspend sales of new Fulltone products. You’ll no longer be able to sell new Fulltone products on Reverb. Mint and B-stock Fulltone sales will also not be allowed. Active listings will be ended, and no new listings will be accepted," they write.
They add that they will continue to allow the sale of used Fulltone products, but that they'll be "donating the selling fees we earn from all Fulltone purchases to a racial justice organization," effective immediately.
Reverb adds, "Mike Fuller’s recent comments and behavior violate our established brand values and the principles in our Community Rules for Sellers and Buyers. We have prohibitions against any kind of racial discrimination, hate speech and any threat or encouragement of violence."
You can learn more here.
Many musicians -- including Mark Hoppus, Jason Isbell, Indigo Girls, Ryley Walker, and more -- have also spoken out against Fulltone and/or boycotted the company. Guitar Center officially ceased doing business with Fulltone.
Minneapolis store Twin Town Guitars also discontinued their relationship with Fulltone.
In a now-deleted post to the official Fulltone Facebook page, Fuller had written, "What is this like night 4 of looting with 100% impunity. The pussy Mayor and Governor don’t give a shit about small businesses, and it’s never been more clear. Ahh I feel better, and flushed out some prissy boys who were raised to pee sitting down. Now I’ll delete." He also issued an apology, but that has also since been deleted. You can read more here.
On Blackout Tuesday, Reverb pledged to donate $50,000 to Color of Change, and $25,000 each to the Chicago Freedom School and My Block My Hood My City, and they're also "matching donations from employees to these and other organizations committed to racial justice and the end of police brutality." Etsy committed a further $1 million to the Equal Justice Initiative and Borealis Philanthropy's Black-Led Movement Fund.
Last year, Reverb banned sales of Steel Panther's controversial "Pussy Melter" pedal, saying that they "prohibited the sale of this pedal upon release because it promotes violence towards a segment of our users."