Streaming behemoths Spotify and Apple Music continue to vie for dominance, and one of the ways they've added new subscriptions is through partnerships with other services: for example, there was a discounted Spotify and Hulu package offered earlier this year, just a couple of months after Apple Music partnered with Verizon to add subscriptions to its "Beyond Unlimited" and "Above Unlimited" plans. Spotify's new partnership seems to be in direct response to the Apple and Verizon deal. As 9 To 5 Mac reports, they'll be offering premium subscriptions as one of seven "premium entertainment" choices that users with AT&T "Unlimited &More" plans can add for free. The other, previously available options are HBO, Cinemax, Showtime, Starz, Pandora, and VRV.

More from Spotify's blog:

If you’re on or join AT&T’s Unlimited &More Premium wireless plan, you can choose Spotify Premium as your premium entertainment option—at no extra charge.

If you’re an existing Spotify Premium subscriber and have or join an &More Premium wireless plan, you’ll get to keep your current Spotify account (and all those playlists you’ve made). If you already have an &More Premium plan, you just sign up through the AT&T website.

Select AT&T customers can sign up for a free six-month trial of Spotify Premium. So if you’re an eligible AT&T customer, keep an eye out for offer details from AT&T.

Following the trial, those AT&T customers can continue to enjoy Spotify Premium for $9.99/month.

More From Brooklyn Vegan