baby keem

The Jay-Z-founded and curated festival returns to Philadelphia's Ben Franklin Parkway over Labor Day Weekend.

The Las Vegas festival debuted in 2019 and is returning this November with a stacked lineup, including a Kendrick Lamar set that's being billed as his only performance of 2021.

Roddy Ricch, Bobby Shmurda, Baby Keem, Lil Durk, A$AP Ferg, Moneybagg Yo, Freddie Gibbs, and more.

Listen to new songs by duendita, MadGic (Madlib & Logic), YUNGMORPHEUS, Wiki & NAH, Baby Keem/Travis Scott, Burna Boy, ALLBLACK, Kali/Rico Nasty, and more...

Listen to new songs by Kira Skov/Bill Callahan, Cadence Weapon, The Marias, Baby Keem/Travis Scott, Le Superhomard & Maxwell Farrington, Tōth, Perturbator, and more...

”I spend the whole year just thinking about how I’m gonna execute a new sound, I can’t do the same thing over and over,” Kendrick says. ”I need something to get me excited.”

Listen to new songs by Jamila Woods, Bully (Billy Bragg cover), The Bats, Aimee Mann (Leonard Cohen cover), and more

New songs from Rico Nasty, Saba, Rapsody, Jamila Woods, Pink Siifu/Fly Anakin, Anitta/Cardi B/Myke Towers, Sampa The Great/Junglepussy, Kipp Stone/Mick Jenkins, Jahmed/Freddie Gibbs, and more...

XXL also said that Pop Smoke would've been included had his life not tragically been cut short.

”Created by Kendrick Lamar and Dave Free, this is a new multi-lingual, at service company. It is not a 'record label', a 'movie studio', or a 'publishing house.' This is something new.”