The Field & Julia Holter are the “most hipster bands”; National & Boards of Canada “most bro” according to study
by Bill Pearis
Priceonomics Hipster/Bro Music Index:
If you've wondered what are the most hipster bands of today, well stop. The folks at Priceonomics figured it out, kinda, and it turns out The Field, Julia Holter, Iceage, These New Puritans top the list of "Most Hipster" bands. What exactly does that mean and how did they determine this? By comparing Pitchfork scores to the number of shares those reviews got on Facebook. The highest scores with the least shares being given the "most hipster" tag.
On the other end, records that got high P4K scores but lots of FB shares -- The National, Boards of Canada, Justin Timberlake, The Range -- were not hipster and topped their "Beer Me Bro" Music Index.
Kind of an interesting method, but the "most hipster" list also includes the very popular Disclosure and the very very very popular Drake. Maybe people just don't share Pitchfork reviews on bands they figure their friends already know? Maybe they should add a sales variable. Anyway, it's kind of interesting (and entertaining) and you can read more about it and peruse the full lists of Hipster and Bro bands over at Priceonomics.