The Shacks recently premiered their video for "Strange Effect" at BrooklynVegan. Today we noticed that same song (a reinterpretation of the Dave Berry single written by Ray Davies of The Kinks) now soundtracks an Apple commercial for the new iPhone 8, but that's not all; the video also stars Shacks vocalist Shannon Wise! She sings along and is the "her" in the "Portraits of Her" concept that the ad focuses on. Watch above.

Catch The Shacks on tour now with Chicano Batman and Khruangbin (one night Irving Plaza and one at Warsaw included).

Official video below:

The Shacks Shannon Wise

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