traams-neckbrace

watch Traams' dog-filled video for "Neckbrace"

by Bill Pearis

Traams Neckbrace

UK band Traams have just released a video for “Neckbrace,” one of the catchiest songs on their latest album Modern Dancing. It was directed by John Fitzpatrick and Archie Sinclair who provide the old, irresistable trope: cute animals. Says the band:

We were looking at ideas and concepts for the video, and we really wanted to do something visually that tied in with how we sound and particularly the experience of seeing us live. We kept coming back to the idea of repetition and sustaining images for slightly longer than you would expect. Just retaining a simple shot, almost like a portrait. We then substituted ourselves for dogs, because dogs are better.

The “Neckbrace” video premieres in this post and you can watch it below.

Traams still haven’t visited North America for Modern Dancing, but they do have a UK tour coming up in March. All dates are listed below.

TRAAMS – 2016 Tour Dates
Thu, March 10 | Leeds, Headrow House:
Fri, March 11 | Glasgow, King Tut’s Wah Wah Hut:
Sat, March 12 | Newcastle, Think Tank:
Sun, March 13 | Manchester, Gullivers:
Wed, March 16 | London, The Lexington:
Thu, March 17 | Birmingham, Hare & Hounds:
Fri, March 18 | Bristol, Start the Bus:
Sat, March 19 | Southampton, Lennons:

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